THE REVOLUTIONARY FARM
To the most animal-friendly and environmentally- friendly poultry farm in the world
An important issue which people face is how we will feed the growing world population in a fair way. Without overexploiting nature, without excluding people and without tormenting animals. Now, our low food price is paid for at a high price elsewhere, for example, by the environment, animals, farmers, and our children. We realize that this can be done in a fairer way and turn words into deeds at Kipster.
Society and the market
Sustainability in agriculture and husbandry is necessary. Fortunately, the group of consumers who realize this is increasing. You also see that in the consumption of eggs. Battery cages are forbidden and each year the share of free range and organic eggs is growing. This is just a first step. We are making follow-up steps with innovations for chickens, hens, farmers and the environment. And for everyone who wishes to eat healthily and fairly at a reasonable price.
Realism and idealism
Using common sense and high-quality technology, we have developed a farm where the chicken is allowed to be a chicken again, and the environment is spared as much as possible. With realistic idealism, a feeling for brands and for markets, we are beginning to supply eggs in the Netherlands and expect to supply internationally in the near future. From October 2017, you will be able to buy Kipster eggs from Lidl.
Chickens the main focus
For us, laying chickens are more than just egg machines that have to be set at maximum yield. We see the chicken as an animal with instincts and needs. In the design of the farm, the chicken is the main focus. We show that animal welfare is definitely a realistic option in combination with environmentally friendliness as well as financial feasibility.
Thinking and doing
We have worked on the development of Kipster for more than four years. The report ‘Houden van Hennen’ (Poultry farming’) by Wageningen University formed for instance the basis of our thinking. We also involved the Dutch Society for Prevention of Cruelty to Animals, Milieudefensie (Dutch environmental organization), Urgenda (sustainability organization) and numerous specialists in the design process. We are extremely grateful to everyone who contributed ideas and cooperated. We thank in particular LidlNederland, the Dutch branch of Lidl, which was hugely involved in Kipster as an entrepreneur and pioneer.
LOW OR NO
YOU'RE MOST WELCOME
TO VISIT THE FARM
What does Al Gore have to do with Kipster? And what can you experience on the farm?
A GREAT DEAL OF INNOVATIONS
On one farm
LOWER DISEASE PRESSURE
BLENDING WITH THE LANDSCAPE
FLEXIBLE AND SCALEABLE
THE FIRST KIPSTER
At the Wusterveld, near Venray, the first Kipster is being built. This is a preview area for the establishment of innovative farmers who focus on animal welfare and the health of humans and animals. Kipster is the first farm to be set up here.
MEET THE FOUNDERS
Farmer and entrepreneur
Styn is young, passionate and intelligent. He is the model for the new generation of farmers who care about animal welfare and the environment. He especially learned about farming from his father.
Communication strategist and entrepreneur