• Revolutionary Farmers

    An important issue which people face is how we will feed the growing world population in a fair way. Without overexploiting nature, without excluding people and without tormenting animals. Now, our low food price is paid for at a high price elsewhere, for example, by the environment, animals, farmers, and our children. We realize that this can be done in a fairer way and turn words into deeds at Kipster.


    Kipster concept in an eggshell

    Developing the first Kipster Farm took us over four years. These are our promises:

    • Highest standard animal welfare
    • Closed loop farming
    • No wasting of roosters and spent hens
    • Great business opportunity for farmers
    • No Emission (almost) of fine particles
    • Carbon neutral eggs
    • Beautiful Transparent and open farm
    Our farms are carefully designed with the Sustainable Development Goals (SDG) established by the United Nations in mind.
    We feel grateful for this special honor


    12 important issues we take care of

    1. Animal welfare

    Instincts and needs of the chicken

    We see the chicken as an animal with instincts and needs. Chickens are forest birds. They don't like open plains and certainly not rain. That's why we imitated a natural wooded environment for the chickens, with plenty of variety, daylight, fresh outdoor air inside and plenty of free-range around the farm. The park is fenced off and covered with a net, which considerably reduces the danger from other birds and animals. In the case of bird flu, the consequences are less serious than with other free range systems.


    2. Closed-loop farming

    No food waste

    Did you know that over 70% of all agricultural land on the world is used for cattle feed? This has an enormous influence on the ecosystem, biodiversity and nature. Therefore Kipster does not use any agricultural land. We feed our chickens with a new, specially developed feed made from residual flows of, for example, large bakeries. But that is also the reason why we are not organic. Our chicken feed exists for 95% of leftovers and 5% of vitamins and minerals. The CO2 footprint of a kilo Kipster feed is 50% smaller compared with standard chicken feed.

    3. Roosters

    Unique in the Netherlands and surroundings
    Where laying hens are born the same number of roosters are born. Annually 40 million one day-old chicks are gassed in The Netherlands. Kipster refuses to participate in this horror. We choose to raise the brothers of our laying hens on an organic farm. With 15 to 17 weeks they go to a slaughterhouse. We make various meat products of the hens, which are exclusively for sale at Lidl.

    4. Sustainable egg box

    Organic waste, compost heap, waste paper
    When the blue box is not used in the crafts corner, it is welcome into the pile of organic waste, compost or paper. Please note: it is a museum piece. The blue box is on display at the London Museum of Brands Packaging and Advertising. This is the most sustainable egg box there is, made from potato starch, cellulose fiber and water. The CO2 footprint of a the Kipster egg box is 90% smaller compared with a standard egg box.

    5. Healthy position farmer

    Fair prices

    The farmer receives a fair price from Lidl for the eggs, and the consumer pays Lidl a fair price. No unnecessary kilometres: the eggs are packed on the farm and delivered directly. Super honest and super fresh. Our eggs and meat are for sale at Lidl.



    6. Minimum of fine particle emission

    Healthy air quality

    We reduce the fine particle emission to an absolute minimum. We use techniques that are also applied in hospitals and garages. This gives an excellent air quality in the farm that is good for the farmer and our chickens.

    7. Carbon neutral

    Sustainable egg

    Kipster produces, as the first farm of the world, CO2-neutral eggs. By the way, chickens that lay white eggs have a lower carbon footprint of about 5% than the ones that lay brown eggs.

    8. Producing energy

    1.097 solar panels

    Our solar roof provides energy for about 200 households per Kipster-farm. Something to be proud about! And in addition we do not use fossil fuels.

    9. Blending with the landscape

    Aesthetic and functional

    The Kipster farm shows that aesthetics and functionality can have a happy marriage. The modern design of the farm, the planting plan around the farm and all the technical installations and silos that are out of sight.

    10. Connecting farmers and consumers

    Space for inspiration

    On the Kipster Farms we have a special room for visitors, an exhibition, and space for education.

    11. Flexible & scaleable

    Interesting possibilities

    The farm is a sustainable alternative to conventional agriculture. The concept can be made suitable for urban agriculture. Thanks to the modular set-up, farms with 3,000 to 120,000 chickens are possible.

    12. Pioneers

    Future worthy

    Kipster strengthens the position of the Netherlands regarding development and realisation of climate-neutral, sustainable food systems. We show that animal welfare is definitely a realistic option in combination with environmentally friendliness as well as financial feasibility.

  • Working together

    Thanks for the commitment in the development!

    Committed specialists

    Thinking and doing

    We have worked on the development of Kipster for more than four years. The report Houden van Hennen’ (Poultry farming’) by Wageningen University formed for instance the basis of our thinking. We also involved the Dutch Society for Prevention of Cruelty to Animals, Milieudefensie (Dutch environmental organization), Urgenda (sustainability organization) and numerous specialists in the design process. We are extremely grateful to everyone who contributed ideas and cooperated. We thank in particular LidlNederland, the Dutch branch of Lidl, which was hugely involved in Kipster as an entrepreneur and pioneer.


    Meet the founders

    Kipster Chicken

    Kipster is a curious, cage and carefree chicken. Daily searching for the best dust bathing spot.



    Styn Claessens

    Young, passionate farmer. He is the model for the new generation of farmers who care about animal welfare and the environment. He especially learned about farming from his father.



    Ruud Zanders

    Grew up amongst chickens, connects people and developes concepts for Healthy Poultry Farming. Ruud is number 2 in the sustainable top 100 of the daily newspaper Trouw.


    Twitter | LinkedIn

    Maurits Groen

    Sustainable entrepreneur and founder of for instance solar energy social enterprise WakaWaka, and number 1 in the sustainable top 100 of the daily newspaper Trouw.


    Twitter | LinkedIn

    Olivier Wegloop

    Sustainable entrepreneur, creative director and strategist. He started multiple companies in The Netherlands and abroad. For example the well-known creative agency Boomerang.


    Blog | LinkedIn


    You are more than welcome to visit our farm!

    Visit our Kipster Farms

    Kipster Venray

    Wusterweg 9
    5808 BX Oirlo

    (Navigation: Wusterweg 9, Castenray)


    Kipster Beuningen

    Hosterdstraat 1b

    6641 KB Beuningen





    Kipster Head office

    Villafloraweg 1

    5928 SZ Venlo


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